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Fully Drafted is a communications and advisory firm for companies building the future

Modern communication has changed, but most companies haven't adapted.

Our team brings experience from journalism, venture capital and company building to help clients communicate with clarity, credibility and impact.

We understand the role narrative plays across owned media, earned media and investor relationships. Those should not sit in silos.

The strongest companies communicate from one clear story, adapted for different audiences.

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What we do

Develop strong company narratives that resonate with all the audiences who matter

Briefing document

Go direct with thought leadership

Build owned channels that let you communicate directly with customers, investors, talent and other key audiences.

Our services include:

  • Build owned channels across blogs, newsletters and founder platforms
  • Develop founder voice, LinkedIn strategy and executive thought leadership
  • Support launches with website copy, sales materials and GTM messaging
Media memo

Traditional comms, modernised

Earn relevant media coverage and connect it to the wider story you tell across owned channels.

Our services include:

  • Build communications strategies for modern media habits
  • Secure coverage in relevant press outlets
  • Develop journalist relationships and connect earned media with owned channels
Investor note

Effective investor relations

Explain your story clearly to current and future investors, from fundraising through to ongoing communications.

Our services include:

  • Develop the core narrative for fundraising and investor conversations
  • Build pitch decks, presentations and investor materials
  • Strengthen communications with existing and prospective investors
AI review

AI strategy and enablement

Implement AI in practical ways across marketing, communications and internal workflows.

Our services include:

  • Identify where AI can create practical advantage
  • Integrate AI into marketing, communications and team workflows
  • Build clear messaging around how AI is used in the business

Our Team

We are Fully Drafted

You have the vision. We make it real.

Profile 01
Jon Russell

Jon Russell

Co-founder

Jon spent more than 10 years working in media, including five years at TechCrunch and three years leading subscription startup The Ken in Southeast Asia.

Seeking a new challenge, Jon spent three years working in venture capital initially for Crypto.com, where he led a $500 million Web3 fund, and then with Singapore-based GSG.

“I actually started in marketing and PR so I've seen what happens when you hire that expensive agency. Fully Drafted is not that. We're selective about who we work with. We buy into the company and its founders.”
Contact sheet / 01Jon Russell
Profile 02
Steve Jernigan

Steve Jernigan

Co-founder

A finance industry veteran who has managed funds, raised for startups, and helped large organizations identify innovation and spin-out candidates.

He's managed funds sponsored by Brookfield and CDP and worked extensively with the Executive Office of Goldman Sachs as part of their Accelerate GS initiative.

“Too many founders change their story depending on who they are talking to. It's a red flag. Consistent narrative, packaged for the intended audience is more effective.”
Contact sheet / 02Steve Jernigan
Extended bench

Specialist operator network

Fully Drafted draws on a network of trusted specialists from finance, media, marketing and venture capital to give clients access to practical expertise beyond our core team.

News and insights

We practice what we preach

We don't just advise on thought leadership and audience-building.

We practise it ourselves through media ventures like Asia Tech Review and writing in other media outlets.

Asia Tech Review (Newsletter)News and insights on technology and startups across AsiaSO WHAT? (Archived Newsletter)Essays and analysis on blockchain and web3Fully Drafted on LinkedInFollow Fully Drafted for notes on communication, media and company storytelling

The journey starts here

Build a clearer story for your business

Book a callhello@fullydrafted.com